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The 628% Growth Formula 

The 628% Growth Formula 

Here’s how any established business can unlock its true potential and 
achieve 628% growth in 12 months or less using a methodology that 
links multiple low-risk/high-return marketing strategies together

By Robert Clay, Founder of Marketing Wizdom

Here’s how any established business can unlock its true potential and achieve 628%
growth in 12 months or less using a methodology that links multiple low-risk/high-return marketing strategies together

By Robert Clay,
Founder of Marketing Wizdom

In this article, you’ll discover the quickest and most viable way to unlock your true business potential and scale any established business.

An established business is one that: 
  • ​Has a reputation for delivering a specific product, service, process, or platform. 
  • ​Has reliable processes in place for creating and delivering those products or services.  
  • ​Has a regular flow of paying customers. 
  • ​Aims to continue growing and developing its customer base within its specific industry.
If that definition fits your business and you’re serious about achieving revenues of £1M or more, or you already have revenues in the £1-20M range and are looking to overcome slow growth or stagnation, scale your business, become a niche leader or maximise its value with an exit in mind, then this article is for you.

If you’re unsure of the best approach to take or where to start, and you don’t want to waste years of your life figuring out what’s best for your business, this article is very much for you.

It’ll put you on the path to creating a clear, cohesive, and repeatable system to generate significant growth and profits.

The tough part is stopping the entrepreneurial mind from finding isolated answers from a variety of sources and cobbling multiple disconnected ideas together to create something incomplete and more like Frankenstein’s monster than a cohesive business growth strategy.

Your enemies are distraction, failure to get the basics right; not having the right foundations for success; lack of planning; disconnected fragments of know-how; relying on outdated strategies that no longer work; and never really seeing things through to a successful conclusion.

A successful business requires more than good products or services. You need to know what you want, focus on getting the basics right and build from there. 

That includes building strong foundations; an end-to-end understanding of all your options; using strategies that work in harmony; and knowing how to combine them to accelerate your growth and achieve your desired outcomes sooner rather than later.

Let the ten Stepping Stones within this Thesis be your friend.

As a business owner myself I get it. I’ve been building businesses since age 19. Some were hugely successful and some weren’t. But boy, I’ve learned a lot along the way.

Despite starting with no capital or credibility, I’ve innovated, developed products, grown teams, built franchise models, achieved market leadership, navigated international growth and sold companies.

So, I know the challenges. I’ve started from scratch, broken into industries, held on through recessions and industrial turmoil, fought off copycats and stood my ground against competitors with vast resources.

I’ve experienced the inevitable highs and lows of being an entrepreneur and, more than once, risked everything to bring my vision to life.
Images: The corrosion prevention process I created at age 19 became a global £ multi-million 
business within 7 years before it was sold to a division of what is now Astra Zeneca. The 
combined company then became No.1 in its field globally in 4 years when virtually every car,
truck, bus and aircraft manufacturer adopted the process.
Images: The corrosion prevention process I created at age 19 became a global £ multi-million business within 7 years before it was sold to a division of what is now Astra Zeneca. The combined company then became No.1 in its field globally in 4 years when virtually every car, truck, bus and aircraft manufacturer adopted the process.
Images: I invented the panoramic glass roof for cars at age 23. It was an instant hit 
and scaled to become a global £ multi-million business in just 3 years before being 
bought by a division of what is now Astra Zeneca.
Images: I invented the panoramic glass roof for cars at age 23. It was an instant hit and become a global £ multi-million business in just 3 years before being bought by a division of what is now Astra Zeneca.
Images: Both businesses achieved substantial national media coverage including major articles in The Sunday Times, Sunday Telegraph, Guardian and Observer. 
Image: Both businesses achieved substantial national media coverage including
major articles in The Sunday Times, Sunday Telegraph, Guardian and Observer. 
The good news is, it’s not magic. In fact, I learned the hard way through costly, frustrating, and time-consuming trial and error.

But you don’t have to because I’ve put everything you need to attain at least 628% growth inside my online program and I now dedicate every working hour to helping small numbers of entrepreneurs do the same.

At the core of everything I do, is knowing how to create a powerful ripple effect and identifying which specific strategies will have the biggest impact on your business.

Why’s it so hard to achieve your true business potential?

Why’s it so hard to achieve
your true business potential?

We all know that growing a business is hard and achieving success takes time and effort. 

What may surprise you is that out of 6 million businesses in the UK, only 40,000 (less than 1%), grow by more than 10% each year. And only a tiny percentage are profitable after paying salaries. 

Most entrepreneurs know it’s possible to achieve success in theory but in practice they’re stuck at a basic level, unaware of the principles that’ll make this happen.

Key elements that lead to success are often missing. And without those elements you’ll always get disappointing results.

But once you understand what to do you’ll realise that most of it is common sense and anyone can succeed in business. 

So how DO you unlock your true business potential?

So how DO you unlock your
true business potential?

Anyone who tells you that it’s just a matter of hard work and trial and error simply doesn’t understand the challenge of designing a successful business.

While Leonardo Da Vinci understood and wrote about the principles of flight in the 1500s, it took another 400 years before anyone managed to turn his principles into a machine that could fly. 

I’m not suggesting it would take you that long to figure out the best ways to grow your business, but one of my clients said it would have taken him 50 years at least to learn this on his own, so I’m guessing you don’t have time to waste years of your life trying to figure out what’s best for your business. You want results now!

To achieve that you need three things: 
  • A mentor who’s already built successful businesses and has a track record of helping many others to do the same – they know how to grow and scale a business. 
  • An end-to-end understanding of all the low-risk/high-return strategies you can use to grow your business and how to link them together to multiply your results
  • ​A community of passionate entrepreneurs who’re all working towards similar goals

Validated by hundreds of entrepreneurs

Image: Some of the clients I’ve mentored over the years.
I’ve mentored over 600 entrepreneurs using this methodology. Many of them, like me, did it the hard way at first, bouncing from approaches that were no longer effective or relevant to new fads to shiny things, but never really having the right foundations in place; not understanding the full picture, or committing to one system long enough for it to bear fruit.

But once they realised the error of their ways, their businesses took off, with many achieving 628% growth (and sometimes much more) in 12 months or less, winning major industry awards year after year, and some even sold their businesses for £ tens to hundreds of millions. 
Image: Clients who’ve applied this formula have won  hundreds
of major awards, many of them  year after year. 
Image: Clients who’ve applied this formula have won hundreds of major awards, many of them year after year.
Image: This client grew the spare bedroom business he founded with £3,000 to No.1 in  Europe
 in its niche in 4 years; won the Ernst and Young National Young Entrepreneur of The Year Award; 
entered the Sunday Times Rich List; then sold it to Glaxo Smith Kline for £162M
Image: This client grew the spare bedroom business he founded with £3,000 to No.1 in Europe in its niche in 4 years; won the Ernst and Young National Young Entrepreneur of The Year Award; entered the Sunday Times Rich List; then sold it to Glaxo Smith Kline for £162M
I’ve seen the life-changing effects of my formula on my clients. They spend more time with family, do more of what they love, take longer breaks, feel less stress, win back time for hobbies and friends, and have choices that didn’t exist before.

But be warned, the road to 628% growth and more is littered with company tombstones and entrepreneurial tears.

If you’re not 100% committed to achieving your true potential and goals, my advice is to turn back now.

But if you ARE, then get ready, because life gets VERY interesting as you journey through the steps.

Why now ...

Even before the pandemic, massive changes were underway in the way business was being done.

This has been accelerating at an ever increasing pace due to technology, automation and the big shift to doing business online plus changes in buyer behaviour caused by COVID. 

If you don’t sharpen your act and keep abreast of all the major changes in the way business is done in todays fast-changing world, the competitors who ‘get it’ will dominate your market. 

You’re no longer just competing with local, regional or national competitors, but with businesses globally that offer similar products or services. 

Doing your best may have sustained your business in the past. But today’s buyers can instantly access different sources for their information, so you have to embrace new ways of doing things.

And if you don’t? The competitors who ‘get it’ will eat you alive as industry after industry can already testify.

However, if you get it right you can achieve the sort of scale that would have been unimaginable just a few years ago.

With global disruption, new technology, new channels of communication and new markets, the business landscape is crying out for businesses that specialise and help clients in ways relevant to today’s world. 

10-Stepping Stones
to 628% Growth

We’ve repeatedly proved that anyone who offers a decent product or service and is dedicated to achieving their goal can achieve 628% growth in 12 months or less by working through the following steps.

These 10 Stepping Stones give you everything you need to unlock your true business potential, cut your learning curve by 80%, put you 5-10 years ahead of your peers, and grow your business into the stratosphere.
Stepping Stone 01
Five core principles that can double any business
Stepping Stone 02
Create the building blocks to get more done in a fraction of the time
Stepping Stone 03
Embrace new ways of doing business to enable rapid scaling
Stepping Stone 04
ATTRACT strangers and turn them into prospects
Stepping Stone 05
ENGAGE with your prospects until they’re ready to buy
Stepping Stone 06
CONVERT prospects who are ready to buy into customers
Stepping Stone 07
DELIGHT your customers by empowering them to reach their goals
Stepping Stone 08
Turn your one-dimensional business into a two-dimensional profit-generating machine
Stepping Stone 09
Turn your one-time customers into long-term clients
Stepping Stone 10
Turn your clients into champions who spread the word
Ten Stepping Stones Summary

The 628% growth methodology

As an entrepreneur looking to achieve your true business potential, 628% business growth is absolutely possible if you have the right knowledge, skills, and commitment. There are many ways to do it. 

Understanding the full end-to-end picture is your fastest route to success because it makes you aware of all the available options and how to link them together to boost your results.

You also need to embrace new ways of thinking based on timeless principles that have catapulted companies like Apple, Tesla, Amazon, Starling Bank, Spotify, Hyundai, Kia and others from obscurity to prominence. 

That doesn’t mean you have to be a £ multi-million business to benefit. Any business can embrace them. When you do, it’ll rewire your brain and put you on the fast track to success.

Stepping Stone 01 — Five core principles 
that can double any business

Stepping Stone 01 — Five core 
principles that can double
any business

The best way to start is to weave five game-changing core principles into the way you do business. They’re quick to learn, easy to understand and cost little or nothing to implement. 

Numerous past client records show that just by weaving these principles into the way you do business can double your revenues. Here’s one example. 

The geometry of business growth is a simple way to work smarter, not harder.

When you distill it to its essence there are only three ways you can grow any business. You can increase:

1. Your number of customers
2. Your average transaction value
3. Your average frequency of purchase

Businesses rarely monitor or keep abreast of these three figures, but they should. As soon as you know them and multiply them together it will equal your annual revenues.

Let’s say that you intend to double your business, where would you focus your attention? 

When it comes to increasing revenues, a staggering 97% of businesses fall into the trap of focusing on just one of the three dimensions — getting more customers. 
That means they’re unconsciously choosing the most expensive, demanding, stressful, and time-consuming option available to them.

Why do that when there’s an easier, faster, and more efficient way to double your revenues?

It entails increasing your number of customers by 25% (four times easier and less expensive than growing another 100%) while also increasing your average transaction value and purchase frequency by 25%.
25% more customers. 198% increase in revenues!
There are dozens of methods to achieve increases in each of the three dimensions. And that’s just one of five core principles you should weave into everything you do.

If you do nothing else, this concept on its own will virtually double your business using up to 80% less time, energy, manpower, money, and risk.

Stepping Stone 02 — Create the building blocks
to get more done in less time

Stepping Stone 02 — Create
the building blocks to get more
done in a fraction of the time

Once you’ve woven the five core principles into the fabric of your business new possibilities that weren't obvious previously will emerge. 

Since preparation is everything, It’s time to start laying the groundwork for your future growth. The more time and effort you put into this, the greater your long-term gains.

Your objective is to develop a set of core building blocks that can be combined and aligned to save you time in the future and multiply your results. Once those building blocks are in place, you can re-use elements of them repeatedly to quickly achieve the outcomes you desire.

This is in stark contrast to the approach taken by most businesses. It puts the essential tools you need right at your fingertips, eliminates possible mistakes, reduces the need to keep starting from scratch and speeds up the execution of many tasks.

An example of a re-useable building block is your unique story. 

Craft your unique story

You should craft a story that takes people behind the scenes in your business and explains what you do, why you do it and how you do it.

It should explain the process you go through to create your product or service; how you select or reject your components or suppliers; how you gained your knowledge and experience; the process you use to train your staff ... and more.

The more your buyers understand the tangible, compelling and meaningful reasons why they should buy from you, the more they’ll trust you and the more rapidly they’ll decide to buy.

Telling your story better than your competition is one of the most significant factors that can help you stand out from the crowd and substantially increase your sales. 

Telling it effectively can open your readers' eyes and move hesitant or disinterested prospects several rungs up the purchasing ladder in a matter of minutes.

In other words telling your story has a very powerful impact. Furthermore, you can reuse it in all of your future marketing efforts.

You can use versions or subsets of your story in presentations and meetings; on your website; in your premises; in your brochures, catalogues, literature; company profile; for your blog posts, videos, emails, sales letters, adverts, social media profiles, landing pages and telemarketing scripts. The possibilities are endless.

Past client data demonstrates that just creating and telling your story (just one of several core building blocks), is likely to boost your revenues by an average of 23%.

Get more done in a
fraction of the time

Alongside your story, you’ll also develop additional building blocks to make life easier in the future. They include identifying the right niche to focus on; understanding your clients’ real needs and motivations; identifying your competitive advantage; and making it easier for your prospects to say yes than no.

With a few of these building blocks in place, it’s often possible to construct the complete content of a new website in only 6-8 hours rather than the 30-45 days we often see. And that’s just one example.

Most businesses lack a set of core building blocks they can constantly re-use. Once they’re in place you won't have to keep starting from scratch and you'll get better results from any marketing strategy in a fraction of the time.

If you lay the proper groundwork, creating a series of building blocks can easily double your business again.

Stepping Stone 03 — Embrace new ways of doing
business to enable rapid scaling

Stepping Stone 03 — Embrace new ways of doing business to enable rapid scaling

With your foundations in place, it's time to embrace new ways of doing business. 

Customers are now more wary, educated, demanding, and powerful than ever before and they also want to deal with businesses that prioritise relationships over profits.

When businesses make short-term decisions or sacrifice long-term relationships for the sake of quick profits, today’s customers don’t hesitate to spread that information far and wide.

When it comes to getting your message out to the world, a lot of approaches that were effective in the past no longer work. People have also become adept at tuning out any messages that aren’t highly relevant or that take extra effort to process.

We know from the average 628% growth projected by hundreds of past clients that there is a far more effective approach to growing your business.

Your top objective in today’s world should be to provide an experience that meets and exceeds your customers’ highest expectations. 

When you do that your business will scale more rapidly and create delight, loyalty, and advocacy.

And when those delighted clients start spreading the word to others it completes the circle and brings in more new customers who are already pre-sold on what you do.

The four step process … 

The four steps of this approach are:
  • ATTRACT strangers and turn them into prospects
  • ​ENGAGE with your prospects until they’re ready to buy
  • ​CONVERT prospects who are ready to buy into customers
  • ​DELIGHT customers so they become repeat business clients and ultimately turn into champions who spontaneously talk about you and spread the word, whether you’re there or not.
By offering a fantastic experience at each step, you'll soon attract an army of advocates or Champions who’ll eventually do all your selling for you. That’s when exponential growth will kick in.

Stepping Stone 04 — ATTRACT strangers
and turn them into prospects

Stepping Stone 04 — ATTRACT strangers and turn them
into prospects

At this point, It’s time to start scaling!

The ATTRACT PHASE is about getting the right audience to notice you. This is where it’s vital not to fall into the trap of trying to be everything to everyone.

The most successful businesses focus on a specific niche. They understand precisely who they’re targeting and what pain their product or service solves for them. 

They also deeply understand the hopes, dreams, fears, and desires that motivate their ideal customers to act.

The more deeply you understand their pains and motivations the better you can solve your customers’ problems and deliver the outcomes they really want.

You also need to identify your unique advantage and set your business apart from the crowd. If not, your business will be seen as just like its competitors, and getting an audience to pay attention to you will be a constant struggle.

N.B. In Stepping Stone 02, you’ll have already completed much of the groundwork necessary to understand your customers’ pains and desires, as well as identifying your niche and unique advantage.

Once you know how to communicate the benefits and advantages of doing business with you, it’s time to start producing compelling and informative content that’ll inspire your target audience to learn more.

With that done, it's time to get that content in front your ideal audience, arouse their interest and remove all barriers to them learning more. 

The aim is to earn people's attention, rather than forcing it. There are many ways to do that, depending on your business:
  • ​Lead generation. websites
  • ​The right branding and core messages
  • ​Email marketing
  • ​Social media marketing
  • ​Blog posts and articles
  • ​Videos
  • ​Targeted paid advertising
  • ​Packaged information offers
  • ​Outbound telemarketing
  • ​Direct mail
  • ​Books
Ultimately if you solve the right pains for the right people in the right way you’ll attract many more ideal clients who’ll willingly pay more for your product or service. And they’ll keep coming back for more, which is exactly what you want!

Stepping Stone 05 — ENGAGE with your 
prospects until they’re ready to buy

Stepping Stone 05 — ENGAGE 
with your prospects until 
they’re ready to buy

You’ve made a great start by generating the right leads and naturally you want as many as possible to become customers.

Unless you sell a well-known commodity, your major challenge is that most of your prospects are unfamiliar with you or your solution. Data shows that only 2% will purchase immediately unless they have a pressing need to solve a problem.

Those leads often sit on the fence for months or even years before they’re ready to do business with you.

The ENGAGE PHASE is therefore NOT about trying to close deals before your prospects are ready, but building enough trust and belief to accelerate their decision so that more of them convert sooner rather than later.

It may be necessary to shift some of your audience through several awareness stages before they’re ready to buy. The more rapidly you can do this the better.

You can accelerate this process using a series of contextually relevant warm-up activities that educate your prospects and build trust.

Once you’ve attracted the right prospects and they’re in your ecosystem the idea is to establish trust by giving them as much value as possible for free while you’re still top of mind.

There are several ways you can do this. One of them is to establish a value-based online community where your prospects can hang out and learn from your expertise while receiving value pre-sale that far exceeds their expectations.
It has been scientifically proven that by linking four key components together, leadership, community, a regular rhythm and personalisation, it’s possible to accelerate the know, like and trust curve to turn sceptical strangers into eager buyers in record time. 

Here are a few more ways to improve engagement with your prospects:
  • Marketing automation
  • ​A regular flow of warm-up emails
  • ​Educating your prospects more effectively
  • ​Providing irrefutable proof
  • ​Running challenges
  • ​Re-targeting
  • ​Blog posts
  • ​Videos
  • ​Tips
  • ​Case studies
  • ​Product demos
Engaging with your prospects the right way, at the right time, can compress a many-year process into a few weeks or months and a many-month process into a few days or hours. 

Best of all it can be turned into a beautifully rhythmic and repeatable process.

Stepping Stone 06 — CONVERT prospects 
who are ready to buy into customers

Stepping Stone 06 — CONVERT
prospects who are ready
to buy into customers

Now that you’ve warmed up your leads the right conversion techniques are critical to your success. Mastering these techniques can bring as much as a ten-fold increase in business, revenues and profits. 

As you engage with your prospects some will go from being “problem unaware” to being “problem aware” to being “solution aware”. With the right engagement strategy this can occur very rapidly.

Once prospects reach the solution aware stage they’re already at the “purchase intent” or “decision” stage.

Prospects at the CONVERT PHASE tend to be informed, familiar with what’s available in your space, and may also be aware of specific authority figures. 

If customers are unsure which solution is right for them, you need to make them aware of your solution, educate them about its benefits and provide evidence that proves it is right for them. That’s where a high-converting and repeatable sales process comes in.

The most effective conversion techniques are non-pushy and don’t require sales talent but will convert a high percentage of prospects into paying customers. 

It is NOT just a matter of learning a sales spiel, having the gift of the gab or using clichéd or manipulative techniques.

Instead it is the process of qualifying your potential customers to ensure that you’re not wasting your time or theirs. 

The best sales people in the world are helpful, not pushy. Their most important attribute is their attitude. Therefore you need to believe in the value of your product or service … and your most important skill is to ask the right questions and listen to your potential customers’ responses.

You need to identify exactly what your buyers are looking for, the problems or concerns they want to solve and the outcomes they’re seeking.

Then, and only then, you provide meaningful recommendations, suggestions, and advice on their buying decisions based on your personal experience of what works.

This allows your buyers to make an informed decision based on what is in their best interest.

Anyone can be trained to sell effectively in this manner and it is probably the easiest, most powerful and significant instant transformation your business will ever embark on.

There are many other very effective conversion techniques you can use such as educating your prospects, using packaged information offers, developing irresistible offers and following up and nurturing constantly. Any one of these can increase your revenues by 20-30% and sometimes a lot more.

Linking 3-4 of these conversion strategies together can easily result in a 60-100% sales increase. And that’s just for starters because I’ve seen businesses go from a typical 5% conversion rate to 20% (+400%) and even 30% (+600%) after perfecting their conversion process.

Stepping Stone 07 — DELIGHT your customers 
by empowering them to reach their goals

Stepping Stone 07 — DELIGHT your customers by empowering them to reach their goals

Everything is now coming together. You’re attracting the right prospects. Your engagement strategies are quickly warming them up. They’re signalling that they’re ready to buy.  

Your sales process is working well and a large number are choosing to do business with you because they believe your product or service will provide the result(s) they want.

Your greatest threat at this point is that you’ll start taking your customers for granted. 

Customers who don’t feel appreciated know they can go elsewhere … so in the DELIGHT PHASE you should strive to create delight by providing a consistently outstanding and flawless customer experience from first contact and right through the post-purchase process.

Your customer’s first impression is often their lasting impression so it is essential to start with a great onboarding experience … In the long term, it helps you to retain them.

When asked why they buy from companies, 74% said it was because they were DELIGHTED by how smoothly each interaction went.

The art of creating customer delight is about consistently exceeding your customers’ expectations and providing unforgettable experiences while also helping them to achieve the goals they desire. Remember that your customers’ success is your success … and creating feelings of delight can lead to years of repeat business!

There are many ways to create delight, including:
  • Personalised marketing
  • ​A customer-first ideology
  • ​Proactive customer service
  • ​Magic moments
  • ​Online communities
  • ​Preferred customer events
  • ​Multichannel availability (chat, messaging, phone, email)
  • ​Reward programs
  • ​Social media engagement
  • ​Customer feedback surveys
  • ​Loyalty programs
  • ​Making a great comeback when things go wrong
It’s significantly more expensive to acquire a new customer than it is to retain an existing one. 

Therefore, you must capitalise on your initial investment by giving your customers reasons to make repeat purchases and become long-term clients.

Delighting your customers can easily boost your short-term revenues by 50-60%. Your long-term gains from getting this right are much more significant, and incalculable.

Stepping Stone 08 – Turn your one-dimensional business 
into a two-dimensional profit-generating machine

Stepping Stone 08 – Turn your
one-dimensional business into
a two-dimensional profit-
generating machine

As already mentioned, entrepreneurs frequently fall into a rut because they focus only on increasing the number of customers.

Now you’ve learned better ways to attract and acquire new customers, it’s time to convert your one-dimensional business into a two-dimensional profit-generating machine.

The quickest and simplest way is to increase both your number of customers and the amount each customer spends with you since it IMMEDIATELY boosts your results for little extra effort.

Here, you’ll guide your customers through a series of actions that’ll ultimately result in them willingly spending more money with each transaction, and turning each sale into multiple future purchases.

You can use some clever methods like upsells, cross-sells, down-sells, micro-commitments, moving further upmarket, making irresistible offers, charging what your product or service is truly worth, creating product packages, educating your customers about your products or services, and so on.

Using just 2-3 of these approaches can put you on the path to geometric growth, frequently resulting in a further 50-100% increase in income and significantly improved profitability.

Stepping Stone 09 — Turn your one-time 
customers into long-term clients

Stepping Stone 09 — Turn your
one-time customers into
long-term clients

You’ve spent a lot of time and money acquiring each new customer, and they’ve also invested in your product.

Your aim at this point is to turn your one-time buyers into long-term clients.

Most businesses fail at this, squandering not only their money but also the goodwill of their customers plus all the repeat business income, recommendations, and referrals they might have gained.

Then they have to spend 5-7 times more than the cost of retaining their existing customers to gain new ones. And they wonder why they’re never profitable!

Customers may not complain if you don’t meet their expectations. They simply move on. But if you irritate them, negative comments can quickly spread to tens or hundreds of thousands of people via social media.

Customers want to deal with someone they know and trust who treats them as individuals, which makes them much more likely to return time and again.

To consistently exceed their expectations, you must find out what your customers expect, then manage and shape their expectations, leaving nothing to chance.

Once you’ve done that, it’s time to “fan the flames” of their enthusiasm so they’ll talk about you positively to others. This is where you do something so ASTONISHINGLY AMAZING that they’re compelled to talk about it for all the right reasons.

There are lots of ways to do that, and one is to seek complaints. Paradoxically, the more your customers complain, the more loyal they’ll be. 

By wowing them with your response and delivering unexpected magic moments you can often turn your most difficult customers into raving fans who are eager to share their positive experiences with others.

The bottom line is that you can NEVER do enough to exceed your customers’ expectations. And by using these proven methods for turning customers into long-term repeat business clients you can easily double or triple your revenues.

Stepping Stone 10 — Turn your clients 
into Champions who spread the word

Stepping Stone 10 — Turn your clients into champions who 
spread the word

With everything now coming together, you’re on the verge of something extraordinary.

You’re turning your one-time customers into repeat business clients who keep coming back because they trust you and believe in your ability to consistently meet their needs.

Your job now is to turn those clients into your Champions – they’re the dream clients who spontaneously talk about you and recommend your product or service to others.

To be clear, I’m not suggesting you can do this overnight or that it is a piece of cake. It isn’t! But you CAN do it and when you get it right you’re set for the sort of explosive growth that many entrepreneurs wish for but never experience.

This requires you to raise your game to new heights.

Your potential champions should be treated as professional friends. They should hear from you every time you offer anything special. You should call them at least once every 90 days. and you should do something extra and personal for them at every possible opportunity to create surprise and delight. 

Ask them for advice. Give them the chance to share their wisdom, insights and suggestions with you. That makes it a two-way relationship, based on sincerity, to further build your already high levels of trust.

Once your clients become your Champions, you need to REALLY look after them ... because at that stage they’ll be one of the biggest assets you’ll ever have in your business.

They’ll give you testimonials that are significant and compelling and referrals worth their weight in gold, reducing your costs and bringing in pre-sold prospects, customers, and clients.

Ultimately the most important thing you can do in your business is identify, cultivate and nurture your Champions.

Get this right and your growing army of Champions will do all your selling for you and put you on the path to exponential growth. We’re not talking about 628% here, but thousands or tens of thousands of percent growth.

It’s no coincidence that Apple, Tesla and Amazon are among the world’s most valuable companies. It’s because they all personify everything described here. And now it’s your turn!

Ten Stepping Stones Summary

Now you know the 10 Stepping Stones to unlocking your true business potential, there are two ways to achieve 628% growth in your business.

Route 01: is just to get started. If you’re already familiar with all the techniques mentioned in this article, this map will guide you on your journey to 628% growth.

Route 02: For years, entrepreneurs have been searching for the holy grail of business advice. Luckily you don't have to look any further because that’s exactly what the Stepping Stones VIP Growth Accelerator Program gives you. 

If you know you’ll benefit from up to 312 hours of live help and support each year and would value the opportunity to hang out with a lively group of passionate high achievers who’re sharing the same journey and are eager to share their ideas and advice, this is by far the most effective way to ensure you move from one Stepping Stone to the next promptly and without fail.

The Stepping Stones VIP  Growth Accelerator program has been created for entrepreneurs who wish to take the second route and don’t want to waste years of their life figuring out what’s best for their business. 

From starting two businesses with no money and growing them into global £ multi million businesses as an entrepreneur myself before selling them to a division of what is now Astra Zeneca — I know what it takes!

And with over 25 years of research under my belt into all the best ways to turn any decent business into a leader in its niche; as well as having mentored hundreds of entrepreneurs who projected an average 628% growth from applying just the top 8 ranked strategies they identified for their businesses, I’m overflowing with know-how, ideas, and insights and want to help and partner with you on this journey.

I do not take on this responsibility lightly; in fact, I’m available to my VIP Growth Accelerator clients every day to answer your questions live and provide the support you need to help you unlock your true business potential, cut your learning curve by 80%, put you 5-10 years ahead of your peers and help you achieve 628% growth in 12 months or less.

… but enough of the details, let’s get back to the core question.

Do you want to achieve 628% growth?

If yes, then book a 628% Growth Strategy Session below and let’s talk about how you can achieve 628% growth in your business:


If you don’t, I wish you the very best and please let me know how you get on!
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