Claim Substantiation
Last Updated on December 21st, 2018
Our claims may SEEM “too good to be true” 
But what if they ARE true ... and also just happen
to be among the best kept secrets on the planet?

Scroll down and check out the facts for yourself ...
But what if they ARE true ... and also just happen to be among the best kept secrets on the planet.

Scroll down and check out
the facts for yourself ...
Some marketing consultants, advisors or practitioners have a reputation for charging a fortune and delivering very little, or for making misleading or inflated claims that may not be true or that they cannot substantiate. 

That is NOT the case with Marketing Wizdom.

Yes, we make some apparently very impressive claims, so some people, perhaps understandably, think they must be too good to be true. But due to the unique way we work, they ARE all true. And all of them can be substantiated! 
This page gives you irrefutable proof ...
It all started with a complaint from the Advertising Standards Authority ...
This idea for this page came about after we were contacted by the Advertising Standards Authority (ASA), the UK's independent advertising regulator. They’d received a complaint that challenged several of our claims as being potentially misleading. The complainant couldn’t believe that:
  • ​Robert Clay had “written 40 books.”
  • ​We had taken “business after business from good to great and from 6 figures to £ millions and beyond.”
  • ​We had helped businesses “go from start-up to being sold for £ tens to hundreds of millions.”
  • ​“Year after year entrepreneurs we’ve worked with have won the top national awards in their industry.” 
The complainant asked the ASA to investigate these claims. However, because we ONLY make claims if we can provide irrefutable proof, we were able to substantiate everything and provide the ASA with the specific information they requested less than two hours after they first contacted us.

On double checking our records we also established that most of our claims were now out of date and, if anything, most were actually UNDERSTATED, often to a significant degree. For example: we claimed 40 books written when it was actually 62.

The ASA were satisfied with the all the substantiation and information provided. After investigation, the complaints were all resolved in our favour. And the file was closed.

We then updated our claims to reflect the real numbers achieved ... and for the sake of transparency decided to create this page, as further evidence, for anyone else who might wonder whether our claims really ARE too good to be true.

And by the way clients repeatedly tell us that we ARE one of the best kept secrets on the planet and until our recent switch from offline to online delivery we have never advertised ... our business came almost entirely by word of mouth.  

So check out the following facts for yourself ...
Part 1: Books Written
The case of the 40 books written claim ...
This claim actually turned out to be a significant under-statement.

Frankly we weren't keeping count of the number of books written by Robert, but we knew it was AT LEAST 40. So we gathered them all together and counted them. It turned out that he’d actually written 62 books relating to subject matter covered by Marketing Wizdom. 

And that number does NOT include several more books he wrote relating to his previous businesses. There are numerous clients who can attest to having entire shelves weighed down with all these books.

The ASA were informed of the real number, and they were given all the titles plus an example of one of these books. They were also invited to inspect all of the books for themselves as well as the thousands of pages of source material, working notes, mind maps, drafts and manuscripts used to create every book.

The ASA were satisfied with the all the substantiation and information we provided on the number of books written. The complaint was resolved in our favour. And the file was closed.

For the sake of accuracy, we subsequently updated the claim of 40 books written to the actual number of 62.
Here are the 62 books ACTUALLY written ...
This is a list of the latest versions of the books written by Robert Clay, in alphabetical order. 

N.B. These books were all written to support the clients Robert Was mentoring. Until now they were only available to those clients. While they are NOT available for general consumption, much of their content WILL be used as the basis for future online courses.

1. Basics of value quantification
2. Build a responsive email list V2
3. Building a Trusted Brand Part 1 - First Steps v2
4. Building a Trusted Brand Part 2 - Next Steps v3
5. Content Marketing Part 1
6. Content Marketing Part 2, Niche & Strategy
7. Content Marketing Part 3
8. Creating customer value and benefiting from it
9. Developing trust, online visibility and traffic
10. Differentiation
11. Differentiation and Positioning Supplement V3
12. Differentiation and Positioning V3
13. Email Marketing Construction Kit
14. Harness The Power of Compounding
15. How To Accurately Determine And Address The Real Needs Of Your Marketplace
16. How To Build Your Online Destinations Part 1 — social media, blogs and content marketing
17. How To Build Your Online Destinations Part 2 — building your social networking outposts
18. How To Build Your Online Destinations Part 3 — building your social networking outposts (cont)
19. How To Create Customer Value And Benefit From It
20. How To Design A Great Tomorrow: Learn to out-think, out-plan, and outperform your competition
21. How To Disempower Your Competition
22. How To Make It Easier To Say Yes Than No
23. How To Prepare For Social Media Success
24. How to write a proposal that's accepted every time
25. Know Your Business v2
26. Know Your Customers
27. Know Your Enemy v3
28. Know Yourself v2
29. Learn How To Grow Your Business ... in just two hours
30. Persona Marketing
31. Positioning Part 1 - Know Your Brand v2
32. Positioning Part 2 - Brand Positioning Design & Internal Rollout
33. Positioning Part 3 - External Rollout
34. Positioning your business for success
35. Product Launch Gameplan
36. Psychographics & Persona Marketing
37. Purpose Part 1 - Discovering Your Higher Purpose
38. Purpose Part 2 - Unleashing Your Passion
39. Purpose Part 3 - Becoming a leader of great purpose
40. Risk Reversal V2
41. Risk Reversal V2 Supplement
42. Six Ways To Turbocharge Your Business
43. Social Media Roadmap Part 1
44. Strategic planning part 1 — Introduction to strategic planning
45. Strategic planning part 2 — Design a great tomorrow
46. Strategic Planning Part 3 — 11 ways to improve your operations
47. Strategic Planning Part 4 — Turbocharge your business
48. Targeting Part 1 - Demographics & Trading Area
49. The one-page business proposal
50. The Power and Importance of Education
51. The Power of Stories
52. The Science of Profitable Pricing Part 1
53. The Science of Profitable Pricing Part 2
54. The science of targeting the right prospects
55. Value Quantification V4
56. Values, Vision and Mission
57. Word of Mouth Marketing Part 1
58. Word of Mouth Marketing Part 2
59. Word of Mouth Marketing Primer
60. Your Customer Transformation
61. Your First Marketing Plan v3
62. Your Good to Great Journey
Part 2: Financial growth and performance
The case of taking business after business “from 6 figures to millions and beyond” ...
The complainant asked the Advertising Standards Authority (ASA) to investigate whether we could substantiate our apparently impressive claims regarding the financial growth and performance of businesses we’d advised.

The complainant specifically challenged two claims: 1) that the “Quantum Leap process has taken business after business from good to great and from 6 figures to £ millions and beyond.” 2) whether we had really helped businesses “go from start-up to being sold for £ tens to hundreds of millions.”

The ASA were informed that MANY of the hundreds of clients we’ve advised went on to achieve the claimed results. In fact full documentation is held on file for around 500 such clients, including, in all cases a 3-400 page bespoke strategy plan. 

Those plans show them EXACTLY how to achieve such results, based on their own priorities and using their own data, numbers and judgement. Clients that implement those plans often not only achieve the results indicated, but in many cases do even better. And in some cases they do MUCH better.

We provided the ASA with links to case study and testimonial videos as well as to newspaper and magazine articles to fully validate those claims including an example of a spare-bedroom start-up business founded with £3,000 that was eventually sold for £162 million. They were also invited to inspect all of the documentation and strategy plans we keep on file. 

The ASA were satisfied that our financial growth and performance claims were NOT misleading, could be substantiated and didn't refer to isolated or one-off situations. Once again the complaint was resolved in our favour and the file was closed.
These clients were all part of a Marketing Wizdom mentoring program
Average “before and after” projected results from Quantum Leap clients
Following on from the complaint about our financial growth and performance claims, we gathered together and analysed all the data from 442 clients who’d been through our process.

From this it was evident that the process was responsible for quietly generating a projected £2.78 billion in additional revenues for the 442 clients analysed, based on combining just the top 8 of the 62 strategies we taught them, as summarised below. 
All figures used were recorded in the special Quantum Leap software by the clients themselves, based on their own priorities, and using their own data and numbers, as they progressed through the program. Full documentation is held on file for around 500 clients to support the numbers above, and can be examined by arrangement.

The many video testimonials and case studies featured elsewhere on this site provide further insights into the impact of this process and the results achieved by numerous clients. In addition, hundreds of written testimonials are held on file that, again, can be examined by arrangement.
So how DO our clients achieve such amazing results?
The projected results shown above didn’t just happen by chance. They can be attributed to a unique process for working with clients, now 18 years in the making, that has consistently produced extraordinary results.

It starts with the one thing that’s always missing elsewhere — a deep end-to-end education at the outset of the relationship. More than just an education, it uses special bespoke software to capture your thoughts, ideas and lightbulb moments. As you go through this process you start to make connections between many previously disconnected strategies and start to see ways to combine and align them to multiply your results.

Using special tools built-in to the software you can assess the impact of each of strategy, using your own data, numbers, experience and judgment. As you progress through the process you are constantly creating in the background your own bespoke 3-400 page blueprint that sets out in detail everything you need to do to transform your results. Strategies are all ranked in priority order and tailored to who you are, your specific business, your personal preferences, your strengths and weaknesses and the point you’ve reached on your business journey.

By the end of the process you’ll have unlocked the mysteries of entrepreneurial marketing. You know what you need to do first, what you need to do next, and so on, to ensure you get the best possible results for the least amount of time, effort, manpower, money and risk. 

You’ll understand how you can achieve previously unthinkable business results, without guesswork and uncertainty … and you’ll have the only fully quantified end-to-end understanding of dozens of low-risk/high-return strategies that combine, align and work together to multiply your results.

Once empowered by this know-how, many clients connect all the dots that had never been connected before, and know for sure how THEY can achieve previously unimaginable results. 
Part 3: Awards won by clients (incomplete list)
The final complaint received by the Advertising Standards Authority (ASA) challenged our claim that “Year after year entrepreneurs we’ve worked with have won the top national awards in their industry.” 

To substantiate that claim they requested details of the awards won, the awarding bodies and the years they were won.

Although we weren’t specifically tracking all awards won by our clients after advising them, or in which they were finalists, we gave the ASA links to some of the case studies, testimonial videos and websites we had to hand that detailed and confirmed many of the awards our clients had won, as well as to newspaper and magazine articles that validated those claims.

The ASA were satisfied with the substantiation and information we provided. The complaint was resolved in our favour, and the file was closed. 

We’ve since started tracking the awards won by clients. While what follows is an incomplete list, it makes the point.
Zef Eisenberg, Maximuscle
2017 - Winner, Men's Health Sports Nutrition Award, Best Protein Shake
2013 - Winner, eCommerce Awards, Best Social Media Campaign
2013 - Winner, UK Search Awards, Best Integrated Campaign
2013 - Winner, UK Search Awards, Grand Prix Award
2010 - 28th place in top 50 GrowthBusiness Rising Stars (The 50 fastest-growing companies in the UK)
2009 - Entered Sunday Times Rich List as one of the 1,000 wealthiest people in the UK
2009 - Bronze, IPA Awards, Best Media Award
2008 - 26th place in Sunday Times Profit Track 100 league table (ranks Britain's 100 private companies with the fastest-growing profits over their latest three years)
2007 - Winner, T-Mobil Fast Growth Business Awards, Overall Business of the Year
2007 - Winner, Fast Growth Business Awards, Product Manufacturer of the Year
2007 - Winner, Fast Growth Business Awards, Angel or VC-backed Business of the Year
2002 - Winner, Ernst & Young National Young Entrepreneur of the Year
Robin King Estate Agents
Robin King Estate Agents had never entered for an award before being advised by Marketing Wizdom. After working with us for a while they won the top national award in their industry at their very first attempt. And they won it again the following year. That made it five years in a row that clients of ours had won that award.

2014 - United Kingdom Property Awards, Winner Best Real Estate Agency, Somerset
2013 - United Kingdom Property Awards, Winner Best Real Estate Agency, Somerset 
2012 - Sunday Times Estate Agency of the Year Gold award, Best South West Estate Agency of the Year
2012 - Sunday Times Estate Agency of the Year Gold award, Best Single Office Estate Agency of the Year 
2012 - United Kingdom Property Awards, Winner Best Real Estate Agency, Somerset 
2011 - Sunday Times Estate Agency of the Year Gold award, Best South West Estate Agency of the Year
2011 - Sunday Times Estate Agency of the Year Gold award, Best Single Office Estate Agency of the Year
2011 - United Kingdom Property Awards, Winner Best Real Estate Agency, Somerset
The Negotiator Awards, Gold award, Best Small Independent Estate Agency of the Year, 1 – 5 Branches
2011 - The Negotiator Awards, Gold award, Best Regional Agency of the Year: South West
Average rating on Allagents, the UK's Largest Customer Review Website for the Property Industry. 4.93/5. 100% recommend. 100% fee satisfaction.
Capital Asset Management, Boutique Financial Advisors
No other financial advisory firm in the UK has won the range of industry awards that Capital Asset Management has collected over recent years, including:

2017/18 - Winner, Personal Finance Society, Chartered Financial Planning Firm of The Year
2017/18 - Winner, Professional Adviser, IFA of the of the Year
2016 - Runner up, Money Marketing, Small Financial Adviser Firm of the Year
2015 - Award, Chartered Insurance Institute (CII), Corporate Chartered Financial Planner
2015 - Recognised as one of the UK Top 25 Financial Planning companies
2014 - Winner, Money Marketing, Best Financial Adviser Firm of the Year
2013 - Winner, Professional Advisor, Best Small IFA of the Year
2012 - New Model Advisor, UK top 100 financial advisory business
2011 - Winner, Investor in Customers (IIC), Maximum 3 Star (Exceptional) award (won twice)
2009 - Winner, Institute of Financial Planning, Building Excellence Award

 https://www.capital.co.uk/life/capital-awards-and-professional-relationships/
Ryder and Dutton, Estate and Letting Agents, Auctioneers
Ryder & Dutton had never entered for an award before working with Marketing Wizdom. Since we started advising them, they have won over 400 awards. Here are some of them... 

2018 - Best Overall Estate Agent in the UK
2018 - Allagents Best Estate Agent in the UK (Sales)
2018 - Allagents Best Overall Medium Chain in the UK
2018 - Allagents Best Transparent Estate Agent in the UK
2018 - Allagents Best Transparent Agent in the UK
2017 - Oldham Employer of the Year
2017 - Allagents Best Transparent Letting Agent in the UK
2017 - Allagents Best Transparent Estate Agent in the UK
2017 - Allagents Best Transparent Agent in the UK
2017 - Allagents Best Overall Medium Chain in the UK
2017 - Allagents Best Overall Agent in the UK
2017 - Allagents Best Estate Agent in the UK (Sales)
2016 - Allagents Best Transparent Agent in the UK
2016 - Allagents Best Overall Medium Chain in the UK
2016 - Allagents Best Estate Agent in the UK (Sales)
2016 - The Negotiator Awards, Best UK Large Estate Agent of the Year
2016 - The Negotiator Awards, Best North West Estate Agent of the Year
2016 - Relocation Network Best Estate Agent in the North West
2016 - Oldham Business of the Year 
2016 - Allagents Best Transparent Estate Agent in the UK
2015 - The Negotiator Awards, Best UK Large Estate Agent of the Year
2015 - The Negotiator Awards, Best North West Agent of the Year
2015 - Relocation Network Best Estate Agent in the North West
2014 - The Negotiator Awards, Best UK Large Estate Agent of the Year
2014 - The Negotiator Awards, Best North West Agent of the Year
2014 - Relocation Network Best Estate Agent in the North West
2014 - Relocation Agent Network, Best Agent of the Year
2013 - Relocation Network Best Estate Agent in the North West

https://www.ryder-dutton.co.uk/pages/award-winning
And here are an additional 397 individual awards won by Ryder & Dutton Branches ...
In addition to the above, from 2013-2018 Ryder & Dutton won 397 individual branch awards. There are too many to list individually, but they include: 

2018 - Allagents Best Estate Agent in North West, Ashton-under-Lyne, Glossop, Halifax, Heywood, Holmfirth, Huddersfield, Manchester, Oldham, Rawtenstall, Rochdale, Rossendale and Saddleworth.
2018 - Allagents Best Letting Agent in North West, Ashton-under-Lyne, Halifax, Huddersfield, Manchester, Oldham, Rawtenstall, Rochdale and Saddleworth.
2018 - Allagents Best Overall Agent in North West, Ashton-under-Lyne, Glossop, Halifax, Heywood, Holmfirth, Huddersfield, Manchester, Oldham, Rawtenstall, Rochdale, Rossendale and Saddleworth.
2017 - Allagents Best Estate Agent in North West, Ashton-under-Lyne, Glossop, Halifax, Heywood, Holmfirth, Huddersfield, Manchester, Oldham, Rawtenstall, Rochdale, Rossendale and Saddleworth.
2017 - Allagents Best Letting Agent in North West, Ashton-under-Lyne, Halifax, Holmfirth, Huddersfield, Manchester, Oldham, Rawtenstall, Rochdale and Saddleworth.
2017 - Allagents Best Overall Agent in North West, Ashton-under-Lyne, Glossop, Halifax, Heywood, Holmfirth, Huddersfield, Manchester, Oldham, Rawtenstall, Rochdale, Rossendale and Saddleworth.

These awards go on like this back to 2013
RT Machinery, Turfcare and grass maintenance
Won at least 12 top industry awards plus a Royal Warrant from 2005-2018, including:

2018 - Royal Warrant for services to the Royal Household and Her Majesty The Queen, Supply and Service of Ground Care Equipment
2015 - Winner, Service Dealer Professional Turfcare Machinery Dealer of the Year
2009 - Winner, Service Dealer Professional Turfcare Machinery Dealer of the Year

https://rtmachinery.co.uk/awards/
Traka Plc, intelligent access management systems
2016 - Build Magazine Facilities Management Awards, ‘Best UK Key Cabinets and Locker Systems Provider’
2012 - Winner, The Queen's Award for Enterprise for Outstanding Innovation
2008 - Winner, The Queen's Award for Enterprise for International Trade
2004 - Winner, The Queen's Award for Enterprise for Innovation
Lynch Healthcare & North East Healthcare
2014 - Winner, Entrepreneurs Forum, Emerging Talent for building a business of outstanding potential
2010 - Winner, Entrepreneurs Forum, North East Business Awards, Newcomer of the Year
2009 - Winner, Sunderland Echo Portfolio Business Awards, Entrepreneur of the Year
Ashington Page, Estate Agents
2014 – Zoopla Estate Agency of the Year Bronze award for best website
2014 – Zoopla Estate Agency of the Year Gold Award Best South East Single Office Estate Agency 
2014 – Sunday Times Estate Agency of the Year Bronze Award, Best Estate Agency Website
2014 – Sunday Times Estate Agency of the Year Gold Award, Best Single Office Southeast Estate Agency of the Year
2012 – Sunday Times Estate Agency of the Year Silver Award, Best Single Office Southeast Agency of the Year
2012 – National Association of Estate Agents Silver Award, Best Small South East of England Estate Agency of the year
2011 – Sunday Times Estate Agency of the Year Gold Award, Best Single Office Central Estate Agency of the Year
2010 – Sunday Times Estate Agency of the Year Bronze Award, Best UK Single Office Estate Agency
2010 – Sunday Times Estate Agency of the Year Gold Award, Best Single Office Southeast Estate Agency of the Year
2009 – Sunday Times Estate Agency of the Year Gold Award, Best Small Southeast Estate Agency of the Year
2009 – Sunday Times Estate Agency of the Year Gold Award, Best UK Small Estate Agency of the Year
2008 – Sunday Times Estate Agency of the Year Silver Award, Best Small Southeast Estate Agency of the Year

https://www.ashingtonpage.co.uk/pages/awards
Auditel, Cost and overhead management consultants
2018 - Finalist, Franchise Marketing Awards, Beast Franchisee Marketing Support
2018 - Finalist, Franchise Marketing Awards, Best Overall Marketing Campaign
2016 - Winner, Corporate LiveWire 2016 Innovation & Excellence Awards. UK Strategic Cost Management Consultants of the Year
2015 - Finalist, the British Franchise Association (BFA) Franchisor of the Year award
2014 - Finalist, Franchise Marketing Awards, Best Franchisee Marketing Support
2014 - Finalist, Franchise Marketing Awards, Best Website
2013 - Finalist, Franchise Marketing Awards, Best Franchisee Marketing Support
2013 - Finalist, Franchise Marketing Awards, Best Website
2012 - Finalist, British Franchise Association, Best Franchisee Support
2012 - Finalist, Franchise Marketing Awards, Best Franchisee Marketing Support
2012 - Finalist, Franchise Marketing Awards, Best Website
2011 - Finalist, Franchise Marketing Awards, Best Franchisee Marketing Support
2011 - Finalist, Franchise Marketing Awards, Best Website
Ascendant Technology
2012 - Winner, IBM Rational Award for Innovation in IT Development
Featured twice in the Sunday Times Tech Track 100 as one of the fastest growing technology businesses in the UK
Steve Gubbins, Portrait Photographer
Winner of Fujifilm double platinum “Photographer of the Year” award for Family and Individual portraits
Twice Winner of the Kodak European Gold Awards

http://stevegubbins.co.uk/about-steve/
N.B. This is only a partial list of awards won by clients!
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